Work with me
निखिलThe Whole
In the business of happiness.
For founders who want a company carried, not advised; for anyone who wants a better business, body, journey or skill. Via better business, better wellness, better travel and better skills. One method under all four, and a man who has run each of them. The ventures are the vehicle. The happiness is the point.
Apply to NS Transform 2027Join the happiness listNow20 October 2026 · India Won 1971 in AugustNS Transform 2027 · the intake is open14 ventures · 40 properties · 31 live
मार्गFind your way
Two taps to the right door.
Say who you are and what you came for. You get something to read, something to try and the right way to reach Nikhil, already sorted.
- 1Who you are
- 2What you came for
- 3Your route
The record
Receipts, before philosophy.
In twenty years I have worked with 850+ brands across 35 nations and built an agency network in 8 cities. Our Google campaigns alone have served 100 crore ad impressions, one billion, since 2009. The programme carries up to a crore of running cost for every startup it selects.
What the backing produced
- Top 3In Shopping Ads, nationally
One venture taken from launch to the top three in India inside eighteen months, against Amazon and Flipkart, profitable from the first month. Then lost to a founders’ dispute, not to the market. That ending is why month one of the programme is founder terms, in writing. The Google Ads auction record for its Shopping campaigns shows a 48.65% impression share, second only to Amazon.in and ahead of Flipkart.
- ₹100 crSeed valuation, a venture I co-founded
A wellness venture I co-founded, priced at a hundred crore in its seed round. Minority shareholding, on the company record and the investment papers.
- ₹400 crInside eighteen months, as reported
One venture backed through GoCommercially, as reported in siliconindia’s October 2021 cover story. A press report, not a priced round, and labelled as one.
Excluding ventures whose figures are not mine to publish, these are the three with paper behind them — a priced round, an ad-account record, or a report in the press, each labelled for what it is. No portfolio company is named.
आजThis week
What is new, this week.
Essays, columns, the Startup Atlas and curated hubs, newest first. This page fills itself: whatever is published today is here today.

विमर्श Vimarsh · कूटनीति Kūṭanīti
India Won 1971 in AugustThe war lasted thirteen days in December. The victory was assembled over the nine months before it: a treaty signed in August, a tour of six capitals in November and three vetoes in a single fortnight. विजय Vijay, the first of India’s great diplomatic wins.20 October 2026 · 8 min read
शोध Shodh · AI Answer Index no. 1
Three Machines, Twenty Questions20 October 2026
व्यक्तित्व Profile · कूटनीति Kūṭanīti
Dr S. Jaishankar: the life, the record, the ideas and forty films20 October 2026
स्तम्भ Stambh · उद्यमनीति Udyamnīti
Two WhatsApp Accounts. One Phone. Now on iPhone Too.19 October 2026
जगत उद्यम Startup Atlas · Brazil
Nubank: Remove the fee the incumbents live on, and the customers come to you.19 October 2026
और भीAlso new
जगत उद्यम Startup Atlas · India
Zerodha: Charge a flat price for the honest version, and let profit fund growth instead of investors.19 October 2026जगत उद्यम Startup Atlas · Australia
Canva: Sell to the people the professional tool ignored, and make the first design free.19 October 2026विमर्श Vimarsh · उद्यमनीति Udyamnīti
Revenue Defence in the AI Era17 October 2026विमर्श Vimarsh · उद्यमनीति Udyamnīti
Elon Musk Sells the Future in Instalments17 October 2026स्तम्भ Stambh · उद्यमनीति Udyamnīti
AI Slop = AI Flop?17 October 2026स्तम्भ Stambh · अर्थनीति Arthanīti
Tesla Built a Flying Car Before It Built the Roadster17 October 2026
चलचित्रOn YouTube
The work, in motion.
Short films on how the work is done and what the machines now do with it. New ones arrive here as they are published.
Subscribe on YouTubeग्रन्थThe books
Four books, in the writing.
One book of method and three written with doctors, for 2027. The covers are working covers and will change with the books.
Write a book togetherप्रकाश की गति से
Startup at the Speed of Light
The Nikhil Sharma Way
Nikhil Sharma
In writing · the opening chapter is published
Most startups do not die of a bad idea. They die of the distance between deciding and doing. Nine laws from twenty years of building.
Read the opening chapterWorking cover
आनंदबोध
Anand Bodh
The Happy Life
Nikhil Sharma with Dr Raju Hajela
In writing · 2027
Happiness as a practice: the body, the mind, the heart and the spirit, each kept in working order.
Working cover
महाप्रयाण
Mahāprayāṇ
Nikhil Sharma with Dr Shaily Sharma
In writing · 2027
On the last journey and how a family prepares for it, in two voices, with a family preparedness checklist.
Working cover
जागृति
Wake Up Life
Spiritual intelligence, measured
Nikhil Sharma with Dr Vincent Keny
In writing · 2027
The WakeUp Score and seven habits: a way to measure the inner life and to move it.
Working cover
आकाशगंगाThe tag galaxy
Everything written here, in orbit.
347 pieces and 60 of their subjects. The bigger the word, the more is written on it. Hover to stop the turn; tap a word to read everything filed under it.
IndiaVichaarPricingRetentionFundraisingExecutionFoundersHiringGovernanceScalingCompanies ActComplianceSaaSStrategyMetricsRunwayUnit economicsCACD2CDefault aliveESOPGross marginValuationBoardCohortsContribution marginDistributionLeadershipManagementWellbeingChurnDecision-makingEquityGo-to-marketLabour codesNetworksWhatsAppB2BCustomer interviewsFEMAProduct strategyServicesTerm sheetVestingAIB2B salesCo-foundersContractsCultureEnterprise salesForecastingHealthcareInstitutionsKautilyaMarketplacesOperationsRoadmapSegmentationStartup ideasActivationThe man behind it
Nikhil Sharma. Business Growth Maestro.
You are not buying a cohort. You are buying twenty years of someone else’s mistakes, applied to your company, by the person who made them.

Nikhil Sharma
Business Growth Maestro
Building companies since 2005. He runs the programme himself.
Brand Ambassador, India
March 2015 – December 2019
Four years as the face of the app in India.
Two decades spent building the companies that now supply this programme — the agency, the platform, the wellness ecosystem, the travel arm. Every vertical Transform carries is one he already operates, which is why it can be carried at all.
850+
Brands served
35
Nations
20
Years
2
Cover stories
- Founder & Managing Director, Fabulous Media
- Founder, GoCommercially
- Founder & CEO, Elevated India
- Founder, AnandBodh — The Happy Life
- Founder & CEO, Wake Up Life, Inc.
- Founder & Managing Director, Vibence Global Private Limited
In the press · scroll
siliconindia
Cover story, October 2021
Cover storyConsultants Review
Cover story, February 2019
FeatureOutlook
Lookout: Nikhil Sharma, Business Growth Maestro. Full-page feature, 2021–22
FeatureThe Enterprise World
Feature, The Fearless Entrepreneurs to Watch 2019, August 2019
AdvertisementThe Times of India and ET Panache
Fabulous Media’s own advertisement, Gurugram and Delhi editions, 2019 to 2021
Four doors
One business. Four doors.
The business is happiness, and a person needs four things in order for it: work that pays, a body and mind that hold, a world seen with their own eyes, and a skill someone will hire. So the house is built in four directions, one door each. Business is the first door because it is home turf and because it pays for the other three.
व्यापारBetter BusinessWork that paysस्वास्थ्यBetter WellnessA body and mindthat holdकौशलBetter SkillsA skill someonewill hireयात्राBetter TravelA world seenwith your own eyesआनंदHAPPINESSव्यापारDoor 1
Better Business
Companies, built and backed. The agency network, the productised services and NS Transform, which carries a startup’s operating cost for equity.
Execution is the constraint. Not ideas.
स्वास्थ्यDoor 2
Better Wellness
The Happy Life. AnandBodh and the properties under it, from lifestyle-disorder reversal to medical travel to the mind.
Happiness is an operations problem.
यात्राDoor 3
Better Travel
India seen slowly and at the top end. Bespoke journeys and immersions into traditions on their way out.
Perspective, bought with your own feet.
कौशलDoor 4
Better Skills
Training that ends in a job. A practitioner-led institute and the placement desk that closes the loop.
Dignity through livelihood.
उद्यमThe ventures
One venture leads each door.
Four of the 14, the one that leads each door. Every venture is run, not advised. The whole house is 40 properties, 31 of them live, every one explained on the Ventures page. The partners inside the programme are never named here.
व्यापारBetter Business
Fabulous.Mediafabulous.mediaThe agency network. Eight cities, one name, one standard, one quality bar.
स्वास्थ्यBetter Wellness
AnandBodhanandbodh.comThe Happy Life. Community, content and the centres in Jaipur and Calgary.यात्राBetter Travel
Elevated Indiaelevatedindia.comUltra-luxury bespoke travel through India. Live and converting.कौशलBetter Skills
IconsBaseiconsbase.comPractitioner-led, AI-first digital marketing institute.
- स्वनीतिSwanīti
- उद्यमनीतिUdyamnīti
- अर्थनीतिArthanīti
- लोकनीतिLokanīti
- राजनीतिRājnīti
- कूटनीतिKūṭanīti
- रणनीतिRaṇanīti
- समाजनीतिSamājnīti
- इतिहासItihāsa
- परिहासParihās
नीतिचक्र·The whole of it on one plate
Ten heads, five lengths, one imprint
The rim is what a piece is about — the scale it is argued at. The inner ring is how long it is and how often it comes. Touch any part of the wheel to read it, or click straight through.
Eight nītis are the scales. Itihāsa and Parihās are lenses laid across all eight.
सोचStart here
The one to read first.
विमर्श Vimarsh · UdyamnītiIf There Had Been No Ratan TataHe took a ₹10,627 crore group in 1991 and left a $100 billion one in 2012. The decisions, the numbers, the trivia, the mistakes and the man, with the sources attached. And then the question nobody asked at the funeral: what would be different if he had stayed in Los Angeles.9 October 2026 · 16 min readComposed from photographs: St. Gallen Symposium, Universitätsarchiv St.Gallen (2005) and archive frames via Wikimedia Commons · CC BY-SA and public domainपाठशाला Pathshala · The Founder Library
Three hundred lessons for founders. Start with the one you can touch.
The Founder Library: runway, dilution, unit economics, growth and more, each with a figure that moves. Written for India, to the standard of the best accelerator libraries, free.
The whole libraryRunway
How many months you really have.
Cash in the bank₹1.5 CrMonthly revenue₹6.0 LMonthly cost₹18.0 LRevenue growth, a month8%8% a month doubles revenue in nine months.Cost growth, a month2.0%- 15 mo
- runway to zero cash
- ₹12.0 L
- net burn this month
- month 9
- start the raise by
- month 20
- revenue covers cost
From the lesson Runway: how many months you really have · धन Money
अन्तेवासीThe internship
Work beside me. Invite yourself.
A direct internship for IIT and IIM students and for anyone with the same edge. IIMs and IIT Madras have invited us to their campuses at least eleven times since 2024. This is the other door: nobody is shortlisted, you write in with a reason, something you made and the desk you want.
How it works, and the invitationTwo ways in
One for founders. One for everyone.
उद्यमी
If you are building a company
Apply to NS Transform 2027. Three questions about where the company is and what is stopping it, then the details. Read personally.
Apply as a founderआनंद
If you are here to read
Join the happiness list. New essays, lessons and the occasional film, and nothing you did not ask for.
Join the listआनंदThe happiness list
One letter, when there is something worth saying.
No cadence promised. No forwarding. Leave whenever you like.