शोध Shodh · AI Answer Index no. 1 · 20 October 2026
Three Machines, Twenty Questions
We asked ChatGPT, Perplexity and Google AI Mode twenty buyer questions about India. On eleven they named the same first choice. More than a third of the 151 names they gave appeared on only one of them.
11 of 20 questions: the same first choice on all three. 151 distinct names; 57 named by all three; 57 by only one.
| Question | ChatGPT | Perplexity | Google AI Mode |
|---|---|---|---|
| Term insurance | HDFC Life, Axis Max Life, ICICI Prudential Life, Tata AIA, LIC | Axis Max Life, HDFC Life, ICICI Prudential Life | Axis Max Life, HDFC Life, Tata AIA |
| Family health insurance | HDFC ERGO, Care Health, Niva Bupa, Aditya Birla Health, ICICI Lombard | HDFC ERGO, Care Health, Aditya Birla Health, Niva Bupa | HDFC ERGO, Aditya Birla Health, Care Health, Niva Bupa |
| Savings account | HDFC Bank, ICICI Bank, IDFC FIRST Bank, SBI, AU Small Finance Bank | SBI, Kotak Mahindra Bank, IDFC FIRST Bank, HDFC Bank, ICICI Bank, IndusInd Bank | IDFC FIRST Bank, RBL Bank, HDFC Bank, ICICI Bank, SBI, Kotak Mahindra Bank |
| Stock broking app | Groww, Zerodha, Dhan, Angel One, Upstox | Groww, Zerodha, Upstox, Angel One, Paytm Money | Groww, Zerodha, Upstox |
| Mutual fund app | Groww, Zerodha, Kuvera, ET Money, INDmoney | Groww, Zerodha, INDmoney, Paytm Money, Scripbox, FundsIndia | Groww, Zerodha, Kuvera |
| Travel credit card | HDFC Bank, Axis Bank, American Express | HDFC Bank, Axis Bank, American Express, ICICI Bank | Axis Bank, HDFC Bank, HSBC, Federal Bank |
| SUV under ₹15 lakh | Hyundai, Mahindra, Maruti Suzuki, Tata Motors, Kia | Hyundai, Mahindra, Kia, Maruti Suzuki, Toyota, Tata Motors | Mahindra, Hyundai, Maruti Suzuki, Tata Motors, Skoda, Volkswagen |
| Electric scooter | Ather, TVS, Bajaj | TVS, Ather, Ola Electric, Hero Vida, Bajaj | Ather, TVS, Bajaj, Ola Electric |
| Smartphone under ₹30,000 | Motorola, Vivo, Realme, Poco, Samsung | Motorola, Vivo, Realme, Samsung | Motorola |
| Student laptop under ₹60,000 | Lenovo, ASUS, Acer, HP | Acer, Samsung, Lenovo, ASUS, Infinix | ASUS, Lenovo |
| Grocery delivery app | Blinkit, BigBasket, Zepto, Swiggy Instamart, JioMart | Blinkit, BigBasket, Zepto, JioMart, Swiggy Instamart, Amazon Fresh | Blinkit, Zepto, Swiggy Instamart, BigBasket, DMart Ready, JioMart |
| Flight booking | Google Flights, Skyscanner, MakeMyTrip, Goibibo, ixigo, Cleartrip, IndiGo, Air India | Google Flights, MakeMyTrip, Cleartrip, EaseMyTrip, Air India, IndiGo, Akasa Air | Skyscanner, Google Flights, MakeMyTrip, EaseMyTrip, ixigo, HappyFares, IRCTC, IndiGo, Air India |
| Luxury hotel, Jaipur | Rambagh Palace, The Oberoi Rajvilas, Raffles Jaipur, The Leela Palace Jaipur, RAAS Rajmahal Palace | Rambagh Palace, The Leela Palace Jaipur, Raffles Jaipur, Fairmont Jaipur, ITC Rajputana, Taj Amer | Rambagh Palace, The Oberoi Rajvilas, RAAS Rajmahal Palace, ITC Rajputana |
| Ayurveda retreat | Ananda in the Himalayas, Kairali, Kalari Kovilakom, Somatheeram, SwaSwara | Ananda in the Himalayas, Soukya, Somatheeram, Six Senses Vana, Carnoustie | Ananda in the Himalayas, Kairali, Carnoustie, Soukya, Sitaram Mountain Retreat |
| Learning to code | Coding Ninjas, Scaler, freeCodeCamp, Coursera, Udemy | freeCodeCamp, Coding Ninjas, Scaler, Udemy, Coursera, CodeChef, LeetCode, HackerRank, edX | Scaler, Coding Ninjas, PrepInsta, Udemy, GeeksforGeeks, LeetCode, Coursera |
| UPSC coaching online | Vision IAS, Next IAS, ForumIAS, Vajiram & Ravi, Drishti IAS | Vision IAS, StudyIQ, PW OnlyIAS, Drishti IAS, Vajiram & Ravi, ClearIAS | Vision IAS, Vajiram & Ravi, Drishti IAS, Next IAS, StudyIQ, PW OnlyIAS, Unacademy |
| Accounting software | Zoho, TallyPrime, Vyapar, BUSY, Marg ERP | Zoho, TallyPrime, Vyapar, myBillBook, Refrens | Zoho, TallyPrime, Vyapar, BUSY |
| CRM for a small business | Zoho, Kylas, LeadSquared, Freshworks, HubSpot, Pipedrive | Zoho, HubSpot, Freshworks, Pipedrive, Salesforce, TeleCRM | Zoho, Freshworks, HubSpot, Pipedrive |
| Co-working, Gurugram | WeWork, Venture X, The Executive Centre, Innov8, 91Springboard | WeWork, Innov8, CoWrks, The Office Pass, Supremework, Ofis Square | WeWork, The Executive Centre, The Circle.Work, Innov8, Venture X |
| Heart surgery, Delhi NCR | AIIMS New Delhi, Medanta, Fortis Escorts, Indraprastha Apollo, BLK-Max | Fortis Escorts, Medanta, Indraprastha Apollo, BLK-Max, Sir Ganga Ram, Max Saket | Fortis Escorts, Max Saket, Indraprastha Apollo, Kailash Hospital, Sir Ganga Ram, BLK-Max |