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<title>सोच Soch — Nikhil Sharma</title>
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<lastBuildDate>Wed, 07 Oct 2026 06:00:00 +0530</lastBuildDate>
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<title>Nightingale Kept a Ledger</title>
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<pubDate>Tue, 26 Jan 2027 06:00:00 +0530</pubDate>
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<description>The most famous nurse in history is remembered for a lamp. What changed the British Army was a table of deaths and a diagram nobody could argue with. The hospital that counts its outcomes beats the one that describes them. The fourth column of January.</description>
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<title>Nobody frightened buys a hospital; they buy whoever answers the phone.</title>
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<pubDate>Fri, 22 Jan 2027 06:00:00 +0530</pubDate>
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<description>Sutra 06</description>
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<title>India Is Already the Doctor</title>
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<pubDate>Wed, 20 Jan 2027 06:00:00 +0530</pubDate>
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<description>India performs a large share of the world’s affordable complex surgery and sells it on the one thing nobody should sell. Price. The position it has never claimed is outcome at scale, and the layer that would let it claim that position has not been built. The fifth Vimarsh.</description>
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<title>Ask How Many Times</title>
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<pubDate>Tue, 19 Jan 2027 06:00:00 +0530</pubDate>
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<description>One question separates the surgeon you want from the one you were given, and it works on lawyers, agencies and founders too. The rule I use and the number that made me use it. The third column of January.</description>
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<title>The Visa Is the First Appointment</title>
<link>https://nikhilsharma.com/soch/stambh/the-visa-is-the-first-appointment</link>
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<pubDate>Tue, 12 Jan 2027 06:00:00 +0530</pubDate>
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<description>Three in four foreign patients who come to India come from one neighbour, and in 2024 India showed what happens to a hospital when a visa becomes a weapon. The medical visa is the cheapest diplomacy the country has. The second column of January.</description>
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<title>Sell on price and you have named your replacement.</title>
<link>https://nikhilsharma.com/soch/sutra/sell-on-price-and-you-have-named-your-replacement</link>
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<pubDate>Fri, 08 Jan 2027 06:00:00 +0530</pubDate>
<category>sutra</category>
<description>Sutra 05</description>
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<title>The Discount Is a Confession</title>
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<pubDate>Tue, 05 Jan 2027 06:00:00 +0530</pubDate>
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<description>India’s largest export industry was built on being cheaper per hour. The next cheaper country is a machine. What a services firm is actually saying when it leads with the price. The first column of January.</description>
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<title>Trust is the only asset that gets cheaper every year you hold it.</title>
<link>https://nikhilsharma.com/soch/sutra/trust-gets-cheaper-every-year-you-hold-it</link>
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<pubDate>Fri, 25 Dec 2026 06:00:00 +0530</pubDate>
<category>sutra</category>
<description>Sutra 04</description>
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<title>The Chettiars Ran a Network Before the Word</title>
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<pubDate>Tue, 22 Dec 2026 06:00:00 +0530</pubDate>
<category>stambh</category>
<description>In 1930 one community from a dry corner of Tamil Nadu had offices in 217 towns across Burma under one standard and one rate. Then it lost everything. The fourth column of December, and the one that cuts against me.</description>
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<title>The Argument for India Is a Supply Argument</title>
<link>https://nikhilsharma.com/soch/vimarsh/the-argument-for-india-is-a-supply-argument</link>
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<pubDate>Wed, 16 Dec 2026 06:00:00 +0530</pubDate>
<category>vimarsh</category>
<description>Everyone arguing for India argues demand. Demand without capacity is a queue. The real argument is on the other side of the ledger, and it is the one I have spent a career inside. The fourth Vimarsh.</description>
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<title>The Partner You See Twice a Year</title>
<link>https://nikhilsharma.com/soch/stambh/the-partner-you-see-twice-a-year</link>
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<pubDate>Tue, 15 Dec 2026 06:00:00 +0530</pubDate>
<category>stambh</category>
<description>A network runs on people you do not sit with. Here is how one man keeps faith with eight of them, and the three habits that have held when nothing else did. The third column of December.</description>
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<title>Demand without capacity is not a market. It is a queue.</title>
<link>https://nikhilsharma.com/soch/sutra/demand-without-capacity-is-a-queue</link>
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<pubDate>Fri, 11 Dec 2026 06:00:00 +0530</pubDate>
<category>sutra</category>
<description>Sutra 03</description>
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<title>Eight Cities, Eight Rulebooks</title>
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<pubDate>Tue, 08 Dec 2026 06:00:00 +0530</pubDate>
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<description>A national market was promised in 2017. A firm that works in eight states still obeys eight versions of the law. The compliance load is the quiet tax on every Indian network. The second column of December.</description>
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<title>Seven Crore Firms and No Firm of Firms</title>
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<pubDate>Tue, 01 Dec 2026 06:00:00 +0530</pubDate>
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<description>India has registered more enterprises than most countries have adults. It has registered almost nothing that joins them. The first column of December.</description>
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<title>Nobody is short of advice. Everyone is short of delivery.</title>
<link>https://nikhilsharma.com/soch/sutra/nobody-is-short-of-advice</link>
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<pubDate>Fri, 27 Nov 2026 06:00:00 +0530</pubDate>
<category>sutra</category>
<description>Sutra 02</description>
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<title>Pataliputra Wrote the First Timetable</title>
<link>https://nikhilsharma.com/soch/stambh/pataliputra-wrote-the-first-timetable</link>
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<pubDate>Tue, 24 Nov 2026 06:00:00 +0530</pubDate>
<category>stambh</category>
<description>Kautilya divided a king’s day into sixteen blocks of ninety minutes and wrote down what went in each. He got the architecture right and the sleep wrong. We have done the reverse.</description>
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<title>Happiness Is an Operations Problem</title>
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<pubDate>Wed, 18 Nov 2026 06:00:00 +0530</pubDate>
<category>vimarsh</category>
<description>Every tradition that took happiness seriously ended in the same inconvenient place. It is not a feeling to be summoned. It is a set of conditions to be maintained. The third Vimarsh.</description>
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<title>Ten Minutes Before the Day Gets a Vote</title>
<link>https://nikhilsharma.com/soch/stambh/ten-minutes-before-the-day-votes</link>
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<pubDate>Tue, 17 Nov 2026 06:00:00 +0530</pubDate>
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<description>Anything you leave for the evening you have given to the evening. How one person actually keeps a condition, with the only habit study worth quoting.</description>
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<title>Happiness is a condition you maintain, not a feeling you find.</title>
<link>https://nikhilsharma.com/soch/sutra/happiness-is-a-condition-you-maintain</link>
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<pubDate>Fri, 13 Nov 2026 06:00:00 +0530</pubDate>
<category>sutra</category>
<description>Sutra 01</description>
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<title>A Ten-Hour Day Is a Rule. Say Who Pays for It.</title>
<link>https://nikhilsharma.com/soch/stambh/ten-hour-day-say-who-pays</link>
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<pubDate>Tue, 10 Nov 2026 06:00:00 +0530</pubDate>
<category>stambh</category>
<description>Telangana made the ten-hour working day legal in July 2025 and called it ease of doing business. The week did not get longer. The evening got shorter.</description>
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<title>Seventy Hours Is a Capacity Confession</title>
<link>https://nikhilsharma.com/soch/stambh/seventy-hours-is-a-capacity-confession</link>
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<pubDate>Tue, 03 Nov 2026 06:00:00 +0530</pubDate>
<category>stambh</category>
<description>When a founder asks his people for seventy hours he is telling you something about his company and nothing about his people.</description>
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<title>The Real Startup</title>
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<pubDate>Wed, 07 Oct 2026 06:00:00 +0530</pubDate>
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<description>Almost nothing is coming to kill your venture. The first of the countdown to NS Transform 2027.</description>
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<title>The General Who Gives It Back</title>
<link>https://nikhilsharma.com/soch/vimarsh/the-general-who-gives-it-back</link>
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<pubDate>Wed, 07 Oct 2026 06:00:00 +0530</pubDate>
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<description>Pakistan cannot be repaired from outside. Written on the day of Operation Sindoor and held for seventeen months.</description>
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<title>The Longest Consequence Loop I Know</title>
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<pubDate>Sat, 12 Sep 2026 06:00:00 +0530</pubDate>
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<description>Why I am asking you to plant trees — and why One Tree Planted is where I would send the money.</description>
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