साइमन सिनेक Simon Sinek

Life and career

  1. 1973 · Born in Wimbledon. Simon Oliver Sinek was born on 9 October 1973 in Wimbledon in London. His mother is of Hungarian Jewish descent. (Wikipedia: Simon Sinek)
  2. Childhood · Three continents before America. He lived in Johannesburg and London and Hong Kong as a child. The family then settled in the United States. (Wikipedia: Simon Sinek)
  3. 1991 · School in New Jersey. He graduated in 1991 from Northern Valley Regional High School at Demarest in Bergen County. (Wikipedia: Simon Sinek)
  4. 1995 · Anthropology at Brandeis. He took a BA in cultural anthropology at Brandeis University. He trained as an ethnographer and ran an independent study on how his fellow student leaders led. (Wikipedia: Simon Sinek · Brandeis Alumni: Simon Sinek webinar transcript)
  5. Late 1990s · Law school then advertising. He studied law at City, University of London and then left for advertising. He worked at Euro RSCG and Ogilvy & Mather in New York. (Wikipedia: Simon Sinek · Brandeis Alumni: Simon Sinek webinar transcript)
  6. 2002 · His own consultancy. He launched his own business, Sinek Partners. Nick Asbury dates the launch to 2002. The three circles of why, how and what took shape in these years. (Wikipedia: Simon Sinek · Nick Asbury: The story of why (2024))
  7. 2009 · TEDxPuget Sound and Start With Why. In September 2009 he gave the talk How great leaders inspire action at TEDxPuget Sound. Portfolio published Start With Why the same year. The talk now has more than 71 million plays on TED.com. (TED: How great leaders inspire action · Wikipedia: Simon Sinek)
  8. 2014 · Leaders Eat Last. His second book asked why some teams pull together and others do not. It reached the Wall Street Journal and New York Times bestseller lists. TED posted his talk Why good leaders make you feel safe that May. (Wikipedia: Simon Sinek · TED on YouTube: Why good leaders make you feel safe)
  9. 2016 · The millennial question goes viral. His answer on millennials at work on Inside Quest was uploaded in October 2016 and spread fast. He also spoke at the UN Global Compact Leaders Summit that year. Together is Better came out the same year. (Benzinga: Don't blame millennials (2017) · Wikipedia: Simon Sinek)
  10. 2017-2018 · Find Your Why and Optimism Press. Find Your Why with David Mead and Peter Docker turned the idea into a practical guide. In November 2018 Penguin announced Optimism Press with Sinek as founder and Chief Optimist. (simonsinek.com: Books · Penguin Random House: Optimism Press announcement (2018))
  11. 2019 · The Infinite Game. He applied James Carse's idea of finite and infinite games to business. The book set out five practices led by a just cause. (Wikipedia: The Infinite Game)
  12. 2020 · A Bit of Optimism. He began the podcast A Bit of Optimism. Apple Podcasts lists the show from 2020 to 2026 with 245 episodes. (Apple Podcasts: A Bit of Optimism)
  13. 2025 · Fifteen years of Start With Why. Portfolio published a fifteenth anniversary edition on 13 May 2025 with a new foreword and updated examples. That month he warned on The Diary Of A CEO against AI as a stand-in for friendship. (Penguin Random House: Start With Why · The Singju Post: Diary of a CEO transcript (2025))
  14. 2026 · Leaderful and The Curve. The Optimism Company now offers the Leaderful app with courses and live sessions. He founded The Curve with police chiefs and sheriffs to modernise police leadership. In August 2026 he joined the NRTCCA conference in Phoenix by video. (simonsinek.com: Leaderful · Police1: NRTCCA 2026 lessons from Simon Sinek · Brilliant Minds: speaker profile (2026))

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