साइमन सिनेक Simon Sinek
Simon Sinek is a British-born American author and speaker best known for the Golden Circle and the idea that leaders should start with why. His 2009 TEDx talk has more than 71 million plays on TED.com. He leads The Optimism Company and hosts the podcast A Bit of Optimism.
Curated by Nikhil Sharma: the plainest voice on purpose and trust for founders in India and beyond who want teams that outlast them.
- 2009 The Golden Circle: TEDxPuget Sound talk and Start With Why in the same year
- 71M+ Plays on TED.com: 71,268,573 plays on the TED page on 23 October 2026
- 5 Books: From Start With Why (2009) to The Infinite Game (2019)
- 245 Podcast episodes: A Bit of Optimism on Apple Podcasts since 2020
The facts
- Born
- 9 October 1973 in Wimbledon, London (Wikipedia: Simon Sinek)
- Grew up
- Johannesburg, London and Hong Kong before the United States (Wikipedia: Simon Sinek)
- Education
- BA in cultural anthropology at Brandeis University (class of 1995). Later studied law at City, University of London (Brandeis Alumni: Simon Sinek webinar transcript)
- Early career
- Advertising at Euro RSCG and Ogilvy & Mather in New York (Wikipedia: Simon Sinek)
- Best known for
- The Golden Circle of Why, How and What (TED: How great leaders inspire action)
- Company
- The Optimism Company with courses, the Leaderful app and live events (The Optimism Company: Our Why)
- Imprint
- Optimism Press with Portfolio, announced 15 November 2018 (Penguin Random House: Optimism Press announcement (2018))
- Podcast
- A Bit of Optimism, running since 2020 (Apple Podcasts: A Bit of Optimism)
- Other roles
- Adjunct staff member of the RAND Corporation. Has taught strategic communications at Columbia University (Wikipedia: Simon Sinek)
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