Books and writing

Start With Why: How Great Leaders Inspire Everyone to Take Action (2009)

Portfolio (Penguin). The book behind the Golden Circle. It argues that knowing your purpose motivates you and the people around you and that purpose-led organisations tend to do better. A fifteenth anniversary edition with a new foreword came out on 13 May 2025. A Strategic Studies Quarterly review recommended it to Air Force readers and credited Sinek with turning familiar ideas into a usable philosophy.

Wikipedia: Simon Sinek · Penguin Random House: Start With Why · Strategic Studies Quarterly: review of Start With Why

Leaders Eat Last: Why Some Teams Pull Together and Others Don't (2014)

Portfolio (Penguin). Why some teams cohere and others break down. Leaders who put their people first create the Circle of Safety where trust and cooperation grow. Appeared on the Wall Street Journal and New York Times bestseller lists.

Wikipedia: Simon Sinek · simonsinek.com: Books

Together Is Better: A Little Book of Inspiration (2016)

Portfolio (Penguin). A short illustrated fable about change. It encourages asking for help and finding courage and is meant as a gift.

Wikipedia: Simon Sinek · simonsinek.com: Books

Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team (2017)

Portfolio (Penguin). Written with David Mead and Peter Docker. A workbook for finding a personal or team why and putting it to use.

Wikipedia: Simon Sinek · simonsinek.com: Books

The Infinite Game (2019)

Portfolio (Penguin). Applies James Carse's finite and infinite games to business. It sets out five practices for leaders who want to build organisations that last rather than win a single round. The Strategy Bridge praised its accessible style but argued it misreads Carse and leans on shallow case studies.

Wikipedia: The Infinite Game · The Strategy Bridge: Reviewing The Infinite Game (2020)

Overview · Life · Ideas · Books · Videos · Debates · People I learn from