विधि Vidhi

Research a market in a morning

A morning with the right prompts replaces a week of tabs. The rule: every number needs a source you can open, and the market is sized from buyers up, not from a report down.

What you need

  • One clear question about one market
  • Three hours
  • Ten people you can call next week

What you will have

  • A sourced brief
  • A bottom-up market size
  • A competitor table
  • A ten-question interview script
  • A one-page go or no-go

  1. Step 1: Frame the question

    10 minutes · Claude or ChatGPT

    A vague question gets a vague answer.

    I am considering selling dental implants to adults over 35 who have lost a tooth in Jaipur. Rewrite this as three precise research questions I can answer with public data in one morning: one on demand, one on price, one on competition.

  2. Step 2: Deep research, with sources

    40 minutes · Perplexity or ChatGPT deep research

    Run deep research. Open every source it cites; delete any figure you cannot find on the page.

    Research the market for dental implants for adults over 35 who have lost a tooth in Jaipur and in India. Cover market size estimates, growth, typical prices, main buyers and how they buy, and regulation. Every number must have a source link and a year. Say clearly where data is missing rather than estimating.

  3. Step 3: Size it from the buyer up

    20 minutes · Market sizer

    How many buyers, times how often they buy, times the price. Use the sizer and keep your assumptions visible.

  4. Step 4: Map the competition

    30 minutes · Claude or ChatGPT

    Who a buyer would choose instead, including doing nothing.

    From the research above, make a table of the ten alternatives a buyer of dental implants in Jaipur has, including doing nothing: name, price, who it suits, its weakness. Only include businesses that exist; mark anything uncertain.

  5. Step 5: Write the call script

    15 minutes · Claude or ChatGPT

    Ten calls beat a hundred tabs.

    Write a 20-minute interview script for adults over 35 who have lost a tooth: ten open questions about how they solve this today, what it costs them and what they would change. No question that mentions my product. End with who else I should speak to.

  6. Step 6: Decide on one page

    20 minutes · Claude or ChatGPT

    Go, no-go or test, with the reason.

    Using everything above, write a one-page memo: the opportunity in two lines, the bottom-up size, the three biggest risks, the cheapest test that would prove or kill it in 30 days, and a recommendation of go, no-go or test.