Nikhil Sharma

Nikhil Sharma

Digital Evangelist Since 2006

SEO Tips and Tricks that no marketer will tell you!

What is the difference between a successful marketer and other marketers, there must be something. Well, it’s not that they do something different, the fact is they do it differently.


SEO is not seen as rocket science for those who already know it. Simply going by the book doesn’t always yield results. The secret of being a successful marketer is by finding the SPP(Shortest Possible path)for your target. It’s not about tricking GOOGLE, it about partnering with it.


“Why fit in when you can stand out!!!”    

SO here I compiled some trade secrets that no marketer will tell you. SEO secrets and principles for guaranteed results.


Let’s divide SEO secrets into two sections


  1. Organic Search Optimization
  • Keyword Research
  • On Page SEO.
  • LIS (Link Influence Score)
  • Scope


  1. Paid Search Optimization
  • Having the right negative keywords
  • Quality of ad copies
  • Search term analysis
  • Mobile first landing page


Organic Search


Organic Search in basic terms involves naturally appearing relevant search engine results with respect to keywords entered by the user. Ranking high in the organic searched list is what SEO is all about. 67% of the clicks on a google searched list is from the first 3 links available. These facts are enough to display to the importance of ranking through SEO.


Now how to optimize organic search. That is the question



What are Keywords?


Keywords are the soul of SEO, it puts human perception into words. Its to figure out what your audience is looking through. The search engine displays result in reference to these keywords. Keyword research is not a game of guessing terms. It’s about knowing your audience. It is very important to define the key terms of your content before even writing it.


You can begin your research process by downloading this extension for chrome browser named Keywords Everywhere. This extension helps you provide keyword volume, CPC and the competition for a single term.


For more extensive research you can use tools like Ubersuggest, keyword shitter and most importantly Google Keyword Planner.


Compare the audience volume and competition wisely to finalize your target keywords

On Page SEO Optimization


On Page, optimization involves all the Google’s ranking factors just by looking at your page. It includes headers, title, content quality and images. In short terms, it is let Google understand what the page is all about.


It is all about providing relevant quality content and great user experience.


People often forget this point and only optimize their content for Google only. Ignoring the user experience and relevancy part completely. This is not tolerated by Google and such marketers lose their ranking soon enough.


Content is something that adds value to reader’s life. Don’t read further if you can’t fulfill it.


Nonetheless, to wind up on page optimization we can go through the following points


  • Qualified Content
  • Relevant to user
  • Adequate Keyword density
  • Proper Structured site design
  • Adequate use of Headers, Title and description to aware both Google and User about the Web Page
  • Mobile Friendliness
  • Page Speed


LIS (Link Influence Score)


Now, this is what you have come for. LIS. This will make you the James Bond of SEO.


This is a major leap in Off Page SEO Optimization.


OFF Page SEO Optimization


Off page SEO include those variables that Google take into count to rank your page in search results. The following are the list of y



  • Guest Blogging
  • Link Building
  • Directory submission
  • Social Bookmarking
  • Forums
  • Blogs commenting




Now, what do I mean I say that you should have great LIS score to stand out. What exactly is LIS?


It is a simple concept. A user and Google crawl bots reach your web page through links. The more sources pointing towards you, the better traffic you get and Google indexes you better.

The links can be both internal(in-house links) and external(outside sources).


Remember it’s not only about quantity in this case. You can’t have one website pointing 100,000 times to your web page and call it a day. You need both quantitative and qualitative links.


It is also crucial to understand that what sources are linking to you. You definitely don’t want to be in span books of Google. So, it is about the quality of a link.


An organically generated link is way too far crucial than a link obtained through directory submission. It’s about building a relationship with the link provider.


Let’s compile link building in the following 3 pillars


  1. Quantity of links
  2. Number of multiple sources linking to you
  3. Quality of links


All these factors combinedly form your LIS.


Now you would definitely ask me that everyone would be doing the same, how are we gonna be different.


I in the Beginning only told you the answer we that. It is all about the approach we use to achieve these goals.


Below I will be sharing a sample approach. It is one of the 007 techniques.


There are two types of work. One is hard work and the other is the smart work. I prefer the smart one.


Start by looking at what your competition is linking from. The key is generating relevant links on our own and replicate already existing links of your competition.


You can use a tool named open site explorer to get insights of your competitors page and research your list by ordering them according to domain and page authority. This will be great to find the competition’s sources.


Now the half part is done, we just need to execute our research.


It is very important to keep in mind that it is all about building a relationship, not begging for links. To get links that actually matter you have to provide value to the person providing the link.


You can write a sample mail, remember the intent is to build a relationship




I read your article on XYZ topic (link) and am really enjoyed reading it.


I also linked your article on my blog. (Share the link)


Just couldn’t resist appreciating you… Good work



Nikhil Sharma


Now this kind of mail, my intent was not a link. You can also find valuable links if you further be more significant to the link providers.


For example you found some broken links in a blog post related to your content. You can definitely add that in you mail.




I read your article on XYZ topic (link) and am really enjoyed reading it.


I also linked your article on my blog. (Share the link)


Also I couldn’t help notice that some of your links are leading nowhere, how is it that you replace broken links with a new link. The content of the link aligns in interests to your blog post.


I hope this helps



Nikhil Sharma


No marketer will go again in research of new content. That’s where your mail comes in handy, and you can obtain a magnificent organic link to your website.


This almost compiles all about LIS and how we can improve it.




What people fail to understand is that SEO is not a one time thing. It is not something you do and forget.


You may rank on the top for some particular keywords, but you have to implement necessary changes to stay on the top


Let me explain this with an example. Let’s suppose your target keywords include XYZ 2017, now as when we are past 2017 people will be searching for XYZ 2018 Not 2017, here if you don’t update your keywords you lose significant ranking.


Also Google likes freshness in a way. It is also important to keep updating scope and content of the articles you have. You may write only 30 blogs a year, but updating existing blogs content helps to retain your throne and also improves quality and relevance.


So that complies our all SEO secrets for optimized organic search results.


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