Nikhil Sharma

Nikhil Sharma

Digital Evangelist Since 2006

How To Work On YouTube Marketing To Generate Leads

YouTube is one of the most engaging and outreaching platform for your business marketing. Not only it provides a platform for the promotion of your videos but also makes your company visible.

YouTube has always been a source of entertainment and creative content, but it also claims to be an essential tool for marketers. Nearly half of all marketers (atleast 48%) have a plan to add YouTube for their online marketing strategy over the next 12 months, according to the “State of Inbound” report conducted by HubSpot.

Now comes the point where you may think: “That’s great, but my audience isn’t on YouTube.”  Well, think again! According to the survey, one-third of total time online is spent watching videos, and YouTube has more than a billion active users. The platform is so extensive that it can be accessed in 76 different languages, accounting for 95% of the world’s population. Now that you can picturise the impact let’s go through all the implementations that we can learn for the increase of your brand presence:
(Source: HubSpot)

1. Optimize your channel

Videos can be a valuable part of your lead generation strategy. To begin with, figure out which keywords and phrases people are searching to find your videos. You can then add a keyword rich description to your YouTube channel. Besides, you can even add links to your channel description that direct viewers to your business website where they can find more information about your site.

This can send highly targeted traffic to your website. After all, if people are watching a video about a particular product/service, this also means they’re probably interested in finding out more information.

2. Optimize your videos

Google indexes/lists YouTube videos, so when you are including the exact keywords and your brand name in a video’s title, that has the full potential to show up multiple times in the search results. With this, you are also encouraging people to visit your website or a landing page with a special offer.

You can also take advantage of YouTube’s tagging feature. This will help your video appear as a “related video” when viewers watch similar content.

3. Provide engaging content

If you want to convert viewers into customers, your videos have to be engaging. You can do this by providing content that directly educates viewers.

For business marketing you use YouTube to educate potential customers about the products and services you are providing. If your product is unique, you can create a video that demonstrates how to use them and explain why people should purchase from your company.

4. Partner With Influential People

Why don’t you join YouTube Communities? Or may be partner with influential people. Don’t try to build an audience and convert everybody all on your own. Instead, find out who the most influential YouTube users are in your field. Approach these people about doing a collaborative video on a topic of mutual interest or take suggestions. Make your topic as interactive as possible to raise the interest. If you succeed, you’ll have the benefit of accessing a much bigger audience. Your credibility will also rise as a result of partnering with an expert, which will help increase your conversion rates.

YouTube may seem very overwhelming at first but it’s actually one of the best platforms for brand presence. Your audience wants to learn, be entertained, and engage with your brand through video, so be sure to follow this guide to make the most out of your YouTube marketing strategy. So GET READY, SET & SHARE!


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