Nikhil Sharma

Nikhil Sharma

Digital Evangelist Since 2006

How To Create YouTube Cards That Gets Curated YouTube Marketing Campaign

Are you looking for mantras to improve your YouTube Marketing? Want to increase engagement and drive traffic for your YouTube channel? Why not play with YouTube Cards then? Let’s first see what are YouTub cards and how can they contribute to your YouTube marketing campaign. 

YouTube Cards: An Ultimate Guide

The cards can appear at any point in your video, and can include images, outside links, and even content that’s downloaded when viewers click on it. YouTube cards are interactive and can act as clickable CTA (Call-to-action) that takes viewers to another video, channel, or site. YouTube cards are the solution for driving actionable results for your video content, making your videos more interactive. 

This cutting-edge feature allows you to place up to 5 call-to-action cards on each video that can be easily scrolled through. The other added advantage of these new cards is that they can be shown at any time during the video! By hovering over the video, a small icon with an exclamation mark appears, and the cards menu shows up while you click on it. Once used, YouTube Cards remain quite noticeable below the video frame also, so they’re quite easy to find.

Why Add YouTube Cards?

YouTube cards are the answer for driving actionable results from your video content. They let you add more visual components and prove to be more appealing with underlying objectives to your YouTube videos instead of just annotations, making your videos more interactive.

The cards can appear at any point in your video and can include images, gifs, external links, and even content that are downloaded when viewers click on it.

You can even add five diverse types of YouTube cards to your videos:

Video/playlist: To Promote your video content.

Channel: Helps to promote another channel.

Donation: Feature a charitable cause of your choice and encourage donations.

Poll: Inspire viewers to engage in a multiple-choice survey.

Link: Links to an approved website of YouTube.

YouTube cards can be readily displayed on mobile devices too, and is app friendly. A Video creator can use up to five cards throughout a video. For each card, one can add a customized image, title and call-to-action text. One should pay careful attention to these fundamentals to make them visually engaging and encourage viewers to click through. 

To increase the overall effectiveness of videos, one can use cards strategically throughout a video. You may want to consider placing a ticket at a point where viewers tend to drop off or might lose interest. YouTube cards benefit publishers while minimizing the obtrusiveness of overlapping calls-to-action in videos. These cards have minimalist layouts that are mobile friendly for users. The video presents an incredible opportunity for e-commerce sites, and cards can help you make your marketing go even further, turning viewers into subscribers and eventually into customers.

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