Nikhil Sharma

Nikhil Sharma

Digital Evangelist Since 2006

Elements of digital advertising to improve engagement

When internet advertising continues to expand in importance, you must explore how to maximize interaction with your target audience.

One of the most common questions asked was, “By what conditions are you more likely than average to spot a website or device advertisement?” We found the results surprising and also figured you’d. Let’s look at it!

The 54% map was headed by ads that included sales followed closely by advertisements showing a 48% discount and regular offer. Pricing is solid. This can not only make or break your product’s popularity, but it can also impact your ad’s appeal. Determine the right price for your service and include it in your ads, which will encourage readers/surfers to purchase.

Relevance is the next situation that concerns ad dedication. Is the ad for your target audience relevant? This should be a no-brainer if you’ve done your research. Get to know the current and future clients so that they can be presented with compelling ads that can commit them to practice. Advertisements from online stores which you recently visited and advertisements for items that you currently viewed online are also in the class of personal interest, both of which rated 36%. Do you understand why Amazon always seems to be selling you latest sales-related products? Make sure you take care of this background and you will see increases in productivity levels.

Thirty-three per cent said they were attracted to commercials that are entertaining and humorous. This is where you can come into play with your imagination. Create an ad that will help the audience laugh. Often the most unforgettable are ads that cause feelings, and a taste of fun can be an effective marketing device. Don’t trust me? India vs Pakistan cricket ads are rated three times as funny as the regular TV ad and it’s no wonder we’re dreaming about them at the office half the next day. Recall this one?

In addition to finding compelling ad features, the survey revealed a few items that respondents did not receive well. The following items have been marked as obtrusive: advertisements filling a large space on the screen, advertising displaying something move, ads at the top of the page, or ads pop-up. To attract attention, pop-up advertisements came in dead last at just 16 million. I would have to comply with the respondents in the survey to conclude that the least likely factor to improve my interaction with a business or brand is pop-up advertising. We never do more than confuse them!

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