Nikhil Sharma

Nikhil Sharma

Digital Evangelist Since 2006

Business Development Strategy: Beginner’s Guide

Business Development Strategies are essentially a marketing function that enhances your business growth to full potential. It involves sales skills like negotiation. Business Development Strategies is a combination of numerous individual tasks that has a goal of implementing and developing growth opportunities either within the organization or between two or more organizations. 

Business Development is related to all-round development of a particular business which makes it enriching and fruitful. It is a mixture of commerce, business and organizational behaviour theories. One very basic element of business development strategy is ‘Networking’.

  • Networking – 

Networking is probably the most universally used business development strategy. It’s built on the theory that professional services buying decisions are rooted in relationships, and the best way to develop new relationships is through face-to-face networking. It certainly is true that many relationships do develop in that way. And if you are networking with your target audience, you can develop many new businesses. Networking can sometimes be time-consuming. Newer digital networking techniques of social media can indeed help on the time management. 

There are basically three stages on the basis of which business development strategy needs to be built up:

  • Attract Prospects 

Everybody wants to grow their business and although there are always lots of ways, the bottom line comes to growing your prospects through cost savings, operational efficiencies and attracting prospects. Attracting potential buyers and influencers is highly beneficial for your business growth.

  • Build Engagement

Employee engagement is the strength of mental and emotional connection that employees feel towards their place of work because engaged employees are more connected to their workplaces and more aware of their surroundings.

  • Opportunities into Clients

We have heard about the phrase that when life gives you lemons, make lemonade. That’s exactly the same when you are in a downside with your business development plan. Make sure that you are grabbing every opportunity at its best and converting them into clients to have the maximum outputs.

Typical goals of business development strategies include – 

Market Expansion:

Market expansion is a business growth strategy. Companies adopt a market expansion strategy when their growth peaks in existing channels. Success depends on confirming that they have fulfilled existing markets. Companies must then identify other markets that are easy to reach.

Brand Projection: 

Brand projection is being adapted as a business development strategy when the brand identity needs to be built up for the consumer reach. The brand identity will connect product recognition. Your brand projection should be that good when the keywords are being heard/seen the first thing that comes to the viewer’s mind is the name of your company. 

New Client Acquisition:

Client acquisition management is a set of techniques used to manage customer prospects and inquiries. Client acquisition can be considered the connection between the brand’s advertising and customer relationship to acquire new customers.

Now that you have a clear idea regarding all the key points involved in planning out business strategies know that a strategic plan for business development is crucial to have your team aligned. This contributes in working toward the greater good of your company.


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