Nikhil Sharma

Nikhil Sharma

Digital Evangelist Since 2006

Blog Marketing: What is it and how to do it?

In today’s busy digital marketplace, it can be difficult to make your company stand out from the crowd. You understand you need to develop your internet audience and find methods to communicate with your target consumers, but you may have trouble choosing the best course of action with so many marketing channels to choose from. Have you ever considered blogging for business?

The term blog comes from the combination of “web” and “log” or “weblog” and was eventually shortened to “blog.” In the 1990s when blogs first appeared, they were primarily online diaries where people would provide personal accounts of their lives. Blogs were traditionally constructed websites that were updated and uploaded manually at that moment, restricting the number of bloggers to those who only knew how to construct and upload web pages. It wasn’t until the late 1990s that blogging expanded when Live Journal and then Blogger developed platforms that didn’t need tech understanding. 

WordPress went along in the early 2000s and rapidly became one of the most widely used blogging platforms.

Many small business owners on their website do not understand the advantages of a blog. Blogging for business is an efficient way to increase visibility online and create relationships with your target audience. By continuously posting quality content on your business blog, you can add value to leads and clients, which can lead to better conversions, greater revenues and better sales.

Blogging’s very nature makes them perfect for marketing as they provide fresh material to attract individuals back and provide a way for customers and companies to communicate. Here are some other advantages:

  1. Inexpensive to run and start – While there are free blogging platforms, such as Blogger and, use a self-hosted option, such as, to keep a professional look that enables your distinctive brand to shine through.
  2. Easy to use – Most platforms for blogging are easy to use. You can have a professional-looking blog if you can copy, paste, type, drag & drop and upload.
  3. An effective way of getting bi-directional traffic to your site – Offering tips, updates, and other fresh contents provide people with a reason to come and/or go back to your business website, allowing them to purchase.
  4. Improves the ranking of search engines – In specific, Google likes to discover and rank fresh content, and many entrepreneurs use blogging to optimize search engines (SEO) specifically.
  5. Link to your market – While most companies now use more than blogs to engage with Twitter and other social platforms, blogs can allow you to have a discussion with your industry. This provides you with the chance to build confidence and relationships, receive feedback and provide customer service.

Business blogs provide companies with a multitude of advantages to enhance reach and increase revenues. 

Here are just a few ways to assist your organisation drive more revenues over time by blogging for the company:

There is no question that when it comes to spending time online, customers have many choices. Web users have to decide where to spend their time online from watching their favourite TV shows to tweeting their friends. It’s meaningful that many of those customers spend time reading their favourite blogs every month. This indicates customers find blog content beneficial and get some value from the articles they’re reading.

Knowing your audience is the key to affecting conversions through blog content. This implies that your company should write about the subjects that are most important to your target consumers. Consider what is essential to your audience and what they need to know before they can transform instead of debating subjects that you may find interesting.

Every contemporary company seeks fresh methods to drive more traffic to its website. While there are paid strategies that can assist you to do this, such as PPC advertisements and Google Display advertisements, the objective is to maximize the quantity of organic or free traffic from search engines such as Google that you drive to your site.

Business blogging is an excellent way to enhance your internet reach and create greater customer relationships. The more quality content you generate over time, the more opportunities you need to take on fresh leads and have more impact on conversions. While blogging requires time to work its magic, it ultimately pays off by assisting your company drive fresh revenues over time as well as repeating them.


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