If you want to succeed, you have to think outside the box.
Take a look at some of the biggest brands in the world. What makes them successful?
They are ahead of the game for a reason. First, you will notice that they have a plan to reinvent their digital marketing tactics.
They have the power to accept change and realize what needs to be done to move from ordinary life to an extraordinary life. And as the digital world is constantly changing, they understand that it’s not enough to use the same tactic year after year.
If you want to try to challenge the competition this year, you need to take a holistic approach. Capitalize on key marketing trends such as SEO, social media, content marketing, sponsored links, and more. You need to build brand awareness, increase sales, develop new growth methods, generate leads, and improve relationships with existing customers. Most importantly, you must be aware of the latest trends which we have listed down for you:
1. Artificial Intelligence and Machine Learning
Global leaders such as Amazon and Google are already making the most of AI and machine learning. This trend is here to stay.
Machine learning includes the use of AI (Artificial Intelligence) to allow systems to automatically learn from experience without the need for explicit programming. The process initially consists of using observations or collecting data to search for models. Predictions based on previous interactions are an important example of machine learning.
The main goal being to promote machine learning without human intervention, this aspect of digital marketing will become very popular in the years to come. The future of social media promises the use of robots to facilitate efficient and effortless communication with visitors, viewers and customers. In fact, experts say that 85% of interactions will be done through robots.
By 2019, this technology is already influencing new sectors such as education and various aspects of banking and financial activities.
2. Augmented and virtual reality marketing
Augmented reality is a technology that superimposes computer-generated images in the view of a user.
Marketers can better engage with active buyers by creating a more realistic experience.
Businesses are using this technology to improve brand awareness and customer experience, and it is unlikely to disappear anytime soon.
Michael Kors, for example, asks people to try their sunglasses and IKEA allows customers to place their furniture at home before buying it.
AR and VR should improve the effects of advertisements and attract more visitors.
3. Video marketing
People are busier than ever, but they can afford to take a few minutes while watching a video.
Nearly 80% of them prefer to watch videos on the Internet. Unlike written content, images and videos are more appealing and can generate a faster response than a published article. They allow users to be more involved with the content. And because social media is the fastest way to get traffic to your site, videos on one of these platforms can reach a wider audience and increase conversion rates exponentially.
No doubt that video should be one of your digital marketing tactics this year.
4. Advanced research
Current trends show an increase in image and voice searches. Major brands are exploring both options to offer more affordable features to their customers. Google encourages image searches on mobile phones. Businesses can now implement these services to improve the customer search experience.
But currently, voice searches are definitely gaining popularity. It’s not something new. We all know about Apple’s Siri and Amazon software. But by incorporating this functionality into a brand, organizations can help users get instant answers from voice-activated queries. As a result, they can exploit these moments to meet specific requirements and target tracks to improve conversion rates.
Chatbots have gained ground in recent years and have become a favorite among customers. 45% of users prefer chatbots, saying they improve customer service by solving problems or answering questions.
When landing on a website, visitors are automatically invited via a chatbot to ask for help or additional information. It’s a way to welcome them to the site and open a dialogue. The visitor could then be directed to a representative of the company or redirected to other pages.
The last word
These are just some of the things you should watch. However, it is clear that the most popular digital marketing tactics of 2019 focus on improving the customer experience. What the customer wants is what companies must provide. It’s a win-win situation for both.
If you plan to stay ahead of the competition, you need to influence customers towards your brand. Aim to build your reputation online. It’s the best way to increase the trust, loyalty and growth of your customers.
So, do you have what it takes to beat the competition?