Although dismissed as a mere fad, looking for voice has shown strong staying power. Research actually shows that looking for speech is on the rise. We may expect half of all online searches to be voice searches within a year, according to Dialogtech statistics.
Therefore, if you’re not preparing for voice search, almost half of all search queries are absent. Not only that, by losing out on voice search traffic, you also affect your ranking in conventional searches.
Here are four good strategies to improve your voice search request rating on your website.
Focus on the locals
When on the go, people use voice search and nearly 40% of voice search queries are about business information. Such voice search queries also check for locations, hours of operation or information of contact.
That’s two things. Next, if someone makes a voice search request about your product or service, you’ll want to be in the top position. Second, you’ll want to concentrate on consumers and regional inquiries.
Make sure that your Google My Business page is up to date to do this. Provide, but be as precise as possible, the necessary contact information. To help customers find their way, you could include a nearby landmark, or interact with other local businesses and link to each other’s pages.
Using phrases like “near me” on your website to automate regional searches (without sounding like you’re stuffing keywords). And invite clients to leave reviews with Google. The more you get positive reviews, the higher you rate for local searches.
Think like a searcher
Whether you are a marketer or manager of a small business, feel like one of your customers. When you want to learn how to customize your voice search, this trick comes in very handy.
Consider the difference between searching historically and searching for speech. Users search for specific keywords in conventional search. Keyword phrases, or longtail keywords, are sometimes a string of words that in natural speech would never come together. Like “Melbourne hairdresser” and “GOT 7 characters.”
Voice search questions, on the other hand, are longer and more conversational. We suit the speech’s normal patterns. Importantly, most questions about voice search are phrases of query.
If you’re wondering how to improve your voice search, think like a customer is the first step. Ditch those boring keywords and put on your website shorter, conversational phrases.
Consider what phrases your customers will use when investigating your deals, or when searching for knowledge about your company. Check out Answer this question to the public, StoryBase, or Question Samurai, which is a good tool to help you.
Optimize in more ways than one
Nearly all applications for speech were phone searches. Which means that anything that affects the quality of your mobile website would affect your voice search rating.
Another thing to consider is that during voice and phone searches, people are less cautious. Unlike leisurely PC browsers, people are in the middle of a busy day doing voice search. That’s why going “mobile first” is so important. Make sure your page is sensitive to your mobile needs and increase the pace of your site.
Using Google’s Mobile Friendly Check to check if your website is mobile-friendly. The tool also shows you what needs to be improved and provides insight into the performance of your mobile site.
Become a snippet
Google gives a snippet from the top ranking search results when a customer conducts some kind of query. A snippet summarizes the answer to a question or provides information about a search that is important, easy to digest. The digital assistant or voice assistant will read these excerpts, aka, “location zero,” when customers perform a voice search.
If you want to learn how to automate voice search, you’ll want to be one of those snippets. Often, it involves thinking like one of your customers and answering the questions they ask. This won’t get into the featured snippet if your content doesn’t answer a question.
The first step is to learn your readers ‘ questions. Those typically fall into the category of “how to” and “what does.” So expand this to a longtail edition instead of just hitting specific keywords.One of the best ways to find such long tail keywords is to type your target audience into Google search and collect ideas from the suggestions that surface.
Another thing to consider is how best to answer a question in order to beat the competition. To do this, dive deeply into your material. Cover any question that might arise on the subject, break it down by measures, and include keywords and phrases that are important. Skimming the ground will not be enough with a featured snippet to reach top spot.
Be precise first and foremost, be concise and make sure your copy is simple and readable.